Distracted driving is an epidemic. The U.S. Department of Transportation estimates that cell phones are a factor in 1.6 million crashes annually, causing 500,000 injuries and taking 6,000 lives each year. Texting while driving is now the single largest cause of death for teenagers in the United States and six times more likely to cause an accident than drunk driving.
While we know we shouldn’t text and drive, the impulse to reach for the phone is nothing short of compulsive. Whether it’s a text message, a social media notification, or an alert from any number of smartphone apps, we are now hardwired to look - and it can kill us.
22-year-old entrepreneur Tyler Nathan created RiVE with the goal of making driving safer for everyone.
RiVE seamlessly integrates simple hardware and software in a single system, making it the only product that simultaneously eliminates both the temptation AND the ability to use a mobile device while driving.
RiVE’s sleek hardware eliminates the driver’s physical interaction with the phone. You simply plug it in from your dashboard and a clip blocks the home button on your screen, freeing you from the ability to check your phone. Meanwhile, the app’s software holds text messages (and all other) notifications while the vehicle is in use. Senders receive a customizable auto-reply informing them that the recipient is driving and will be notified of their message once the car is parked. At the same time, RiVE allows the driver to receive a phone call and stay connected to their phone’s GPS and entertainment services (music, podcasts, etc.). RiVE is unique in that it offers effective safety protocols without the overbearing and invasive restrictions (e.g. blocking all phones in the car, requiring a complicated dashboard installation, or allowing for GPS tracking of the vehicle’s location). RiVE is as obvious as buckling a seatbelt and as easy to use as a phone charger (which RiVE also does).
RiVE is currently undergoing consumer testing and will launch to the general public at the end of this year.